LBB> You launched Officer & Gentleman in 2014 after working in the industry for some time.
What gap in the market were you responding to? What was the founding motivation behind the agency?Īlex> Launching Officer & Gentleman was part dream and part opportunity. Through a fortunate turn of events, Javi and I managed to land the Pornhub account while we were still working a day job as a creative team at a local agency. So we spent the next two years on nights, weekends and vacations building the brand strategy with some memorable campaigns while also putting in 60-hour weeks at the agency. And that’s when we realised the work we were doing on our own was much more fulfilling, so at that crucial moment we decided to take the leap and open our own shop.įrom day one, we had one driving principal for the agency: We didn't want to let fear hold us or our clients back from creating bold work. We had seen too many great ideas die on the vine because of overly cautious clients and agencies, and we didn't want that to happen here.
Luckily, our early work for Pornhub served as a calling card for brave brands everywhere, and they started to reach out to us so we could apply that same fearless attitude to their campaigns.
